Agency takes home trophies for USA and Norway campaigns
CANNES, FRANCE, 18 June 2013 – MediaCom has won two Media Lions awards at this year’s Cannes International Festival of Creativity, taking home a pair of bronze trophies for best-in-class work produced for clients Volkswagen and IKEA.
Globally, the agency had a total of seven shortlisted nominations, including four as lead agency. There were over 3,000 entries in the Media Lions categories, and winners were announced at tonight’s awards gala at the Palais des Festivals.
MediaCom USA won in the Cars & Automotive Services sub-category for Volkswagen’s “The Beetle Shark Cage,” for which it partnered with Deutsch LA, engineers and shark photographers to create a fully-operational underwater Beetle and actually drive it in shark-infested waters. This exciting effort served as the basis for an original content series that ran as part of Discovery Channel’s wildly popular Shark Week.
“The Beetle Shark Cage” was also shortlisted for Best Use of Branded Content & Sponsorship and has been recognszed by the Creative Media Awards, One Show Entertainment Awards and the Festival of Media Awards.
MediaCom collected a second award for an IKEA campaign created with SMFB in Norway. “Moving the Store” enlisted hundreds of local volunteers to help IKEA literally move a store to a new location. The initiative broke sales records for IKEA and earned a Bronze Lion for Best Use of Special Events and Stunt/Live Advertising.
“Unconventional ideas – like turning a VW Beetle into a shark cage and recruiting volunteers to move an entire IKEA store – give us the edge in delivering meaningful, brand-building experiences for our clients,” said Stephen Allan, Worldwide Chairman and CEO of MediaCom. “Our teams bring creativity and passion to MediaCom’s work each and every day, in every market, and have earned such prestigious recognition.”
MediaCom has been especially active at this year’s Cannes Lions Festival, offering clients a week-long series of events and forums, along with the opportunity to view live-streamed Cannes seminars from its home base at the Hotel Martinez. The agency also hosted the official “Free Elvis” forum in the Palais with creative guru Chris Barez-Brown, and sponsored a worldwide competition that awarded a MediaCom Malaysia employee an all-expenses-paid trip to the Young Media Academy. Tomorrow, Sasha Savic, CEO of MediaCom USA and a Media Lions juror, will share his insights on media and creativity in the Young Lions Zone.