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MediaCom reigns at Cristal Festival 2014

Agency picks up four prizes with work from Australia, the UK and the US.

MediaCom Beyond Advertising has enjoyed a hugely successful awards ceremony at the Cristal Festival in Courchevel in France.

The agency picked up four prizes with work from Australia, the UK and the US in the Branded Entertainment and Content Cristal competition.

From Australia, Westpac Banking Group’s Air Rescue TV series, which has already picked up awards at The One Show, and BEfest Awards among others, was given the top Cristal prize in the Best Film, Series or Non-Fiction programme category.

MediaCom Australia also picked up a Sapphire Award in the Best Use or Integration of Experiential Events category for its anti-smoking campaign Your Future is Not Pretty on behalf of the Queensland Government.

Mario Kart Reimagined from the US for Pennzoil, which involved recreating the classic game in real life at the SXSW Festival, earned another Sapphire award in the Best Use or Integration of Gaming. This campaign has previously won the Adweek Media Plan of the Year award.

Finally, MediaCom UK was also recognized for its content marketing campaign for Bose. #ListenForYourself, which has celebrated different types of music from across the world to highlight the power and performance of Bose equipment, was given an Emerald award.

The four awards made MediaCom the most awarded agency of any type based on the number of different campaigns recognised in the Brand Entertainment & Content Category.

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