MediaCom teams land top prizes in five different markets this month, with recognition for our colleagues in Australia, Germany, The Netherlands, Norway, Poland, the UK and the US
MediaCom teams have landed top prizes at award ceremonies in five different markets this month, with recognition for our colleagues in Australia, Germany, The Netherlands, Norway, Poland, the UK and the US.
The agency picked up a double whammy of recognition in Australia with wins at both the 2014 Media Federation Awards as well as the BEfest awards, which recognize excellence in content marketing.
At the MFA awards, MediaCom picked up more awards than any other agency with work for Procter & Gamble and Foxtel and Eurosport each picking up two prizes.
Earlier this month in the same market, MediaCom Beyond Advertising was named Content Marketing Agency of the Year at the BEfest Awards, also winning individual awards for work on Westpac ‘Air Rescue’ and Queensland Government ‘Your Future Is Not Pretty’.
In the US, MediaCom also earned recognition at two award ceremonies, with wins at both the 2014 OMMA Awards and the IAB MIXX Awards. At the former, the agency’s work for Shell brand Pennzoil, which involved creating a real live version of Mario Karts, landed the top prize for Integrated Online Campaign – Automotive.
At the latter, MediaCom’s ‘Beetle Convertible Shark Cruiser’ campaign which allowed consumers a front seat ride in the Beetle-shaped shark cage, landed a Bronze.
The UK has done even better with awards at three different ceremonies in the last month, including 11 awards at the Media Week Awards, two at the PPA Advertising Awards and a Silver at the IPA Effectiveness Awards. The haul at the Media Week Awards included three Golds and two Silvers as well as four Bronze trophies. The campaign for Universal Music artist Sam Smith picked up three awards as did the partnership between Hollyoaks and the Home Office.
At the PPA Advertising Awards, which celebrate the best in magazine advertising, MediaCom was the most awarded agency picking up two out of the six awards for its work on SONY Mobile Xperia Z1 Compact and GSK: Night Nurse. Finally MediaCom’s work on optimising the campaign for Everest, helping to improve Return on Media Investment by 15% was awarded at Silver.
In the Netherlands, MediaCom dialed up an Effie double, with a Silver and Bronze for its work repositioning T-Mobile as the country’s most human provider of network services.
There were multiple Effie wins too in Poland where MediaCom landed six prizes, including one Gold award and two Silvers. The agency was recognized for campaigns for mobile operator Play, beverage brand Łomżing, Skoda, insurance company Proama, Puma and Old Spice.
MediaCom Germany also tasted multiple Effie success with a Gold Effie for its work on Coke, a Silver Effie for Audi’s Land of Quattro campaign and three Bronze prizes for work on Deutsche Telekom, Allianz and P&G.
Finally, MediaCom’s Norwegian team has picked up the Media Strategy Award for the third consecutive year at the Mediekonferansen in Strømstad.
At the same awards, MediaCom landed up the Gold award in the Media Strategy category for its work on Ikea as well as a Bronze in Media Creativity section for its work on Volkswagen.
The agency also participated in two further winning entries – a Silver and Bronze in the Media Channel Category alongside media owners Egmont and Aller Media.