Football, soccer, futebol, Fußball. It's one sport with many names, a unique global appeal and an intensely passionate fan base.
It’s an international language which captivates millions of all ages and one of the few interests that is shared almost universally. Played by 22 men or women for two periods of 45 minutes, this is a sport with a handful of global superstars.
One of these superstars is Neymar Jr; Brazilian phenomenon whose acceleration, speed, dribbling, and finishing have captured the imagination of millions around the globe.
Not only is he considered one of the best players on the planet but he also plays for one of the world’s biggest and most iconic clubs, FC Barcelona.
But beyond his performances on the pitch, Neymar Jr is the epitome of the modern superstar in other ways. With proliferation of digital and social media, fans all over the world have a direct and authentic link to the player via Twitter, Facebook, Instagram, and other social platforms.
With 20 million Facebook fans and 10 million Twitter followers, he can engage with his fan base in real time while building relationships which go far beyond the traditional media coverage.
MediaCom’s research into Neymar Jr’s social influence has found that his following on Facebook alone has grown by a staggering 37% in the past three months. He is also one of the most talked about footballers across all social media, trailing only Leonel Messi and Cristiano Ronaldo.
A brand’s dream
Often dubbed the new David Beckham, this stylish, charismatic and fashionable 22-year-old is tipped to be the star of this summer’s FIFA World Cup in his home country, having already been instrumental in Brazil’s triumph at last summers’ Confederations Cup.
Ranked as the most marketable athlete on the planet by SportsPro magazine for the past two years, Neymar Jr is the latest marquee signing by MediaCom Sport. With a global network of offices which span all major continents, MediaCom Sport has established itself as a leading agency in talent and brand partnerships. Working with another Brazilian icon, ‘The King’ of football, Pelé, MediaCom Sport have secured partnership agreements with some of the most iconic global brands, which include VW, P&G, Subway, Coca-Cola, amongst others.
All partnerships and activation activities with these partners were built around specific brand objectives, allowing the brands to leverage the relationship across maximum number of connection points. Having appeared in point-of-sale advertising, TV commercials, special launch events, charity functions, and digital channel campaigns, Pelé’s partners have been able to maximize the relationship and drive value across all touch points of the consumer journey.
Despite his tender age, Neymar Jr has worked with a number of leading brands across their marketing initiatives and counts Nike, Panasonic, and Castrol, amongst some of his biggest partners. Being a star athlete in the world’s most viewed sporting events and a trend setter away from the pitch, Neymar Jr is truly in the league of his own.
“Working with Neymar Jr will be a fantastic opportunity for brands. As a global superstar and cultural phenomenon, he is uniquely placed to elevate any brand’s marketing initiatives while providing an authentic and emotional connection to the most thought after demographic of 18-34 year olds. With the focus of the sporting world on Brazil for the 2014 FIFA World Cup and the 2016 Rio Olympics, working with an athlete of Neymar Jr’s stature will deliver global resonance,” said Misha Sher, Director of Partnerships and Brands at MediaCom Sport. “What brand wouldn’t want to connect to millions of consumers through someone universally admired and whose social presence and influence is one of the biggest in the world? I think we know the answer.”
Interested in learning more? Please contact:
Director of Partnerships & Brands
TEL: +44 (0)20 7158 4456