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MediaCom wins 11 awards at Festival of Media Global 2016

MediaCom has landed a host of trophies at the 2016 Global Festival of Media Awards, including the most coveted category, Best Communications Strategy.

The Global Festival of Media Awards recognise excellence in media thinking around the world and celebrate the most innovative and effective work.

At the ceremony on 19th May, MediaCom won a total of 11 awards for its work on P&G Ariel, Bepanthen for Bayer, Danske Bank, P&G Head & Shoulders, P&G Brand, Scope and Sky.

The agency was named the Gold winner in four categories: Best Targeted Campaign, Best Launch Campaign, Best Engagement Strategy and the highly coveted Best Communications Strategy. It also picked up trophies for Best Community Development, Best Campaign for Commerce, Utility and Public Service, The Creative Use of Media Award, Best Use of Content and The Effectiveness Award.

MediaCom was the biggest winner amongst the GroupM agencies and was also the most shortlisted agency at the awards, with 35 places – nearly 20% of the total shortlist – with entries from 19 different campaigns across 12 different markets.

MediaCom’s full list of winners is as follows:

4 x GOLD

  • Best Communications Strategy: P&G Ariel: Removing the stains of social inequality, MediaCom India
  • Best Launch Campaign: P&G Ariel: Removing the stains of social inequality, MediaCom India
  • Best Engagement Strategy: P&G Ariel: Removing the stains of social inequality, MediaCom India
  • Best Targeted Campaign: Call Centre Cosmo: P&G taps new target audience, MediaCom Philippines

3 X SILVER

  • Best Campaign for Commerce: Danske Bank Headstart, MediaCom Denmark
  • Best Community Development: Childhood Under the “PLUS” Sign, MediaCom Ukraine
  • The Creative Use of Media Award: Kosher Head & Shoulders, MediaCom Israel

4 x BRONZE

  • The Utility/Public Service Award: Sky Ride, MediaCom UK
  • Best Communications Strategy: Sky Start of Season, MediaCom UK
  • Best Use of Content: End the Awkward, MediaCom UK
  • The Effectiveness Award: P&G Ariel: Removing the stains of social inequality, MediaCom India
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