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Think with Innovators: Ben Phillips, Global Head of Mobile, MediaCom

‘Think with Innovators’ is an interview series in which we pick the brains of some of the leading figures in digital marketing.

Over the course of thirteen years working with mobile, Ben Phillips has watched the underlying technology change beyond recognition. “We’ve evolved at a rapid pace, mobile probably more so than any other channel,” he says, surveying a career that began back when text messaging was still a novelty and phones lasted all week on a single charge. “I’ve seen everything from push SMS campaigns, to today’s more advanced technologies around programmatic, and my role now sees me working with major global brands, building out best practice solutions for mobile and then helping to bring everybody up to speed.”

 

Watch the video and read the full article on think with Google

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